Janalyn Voigt, Author of Novel Books, continues the series on Platform Building.
In one of my favorite scenes in Walt Disney’s Sleeping Beauty, two good fairies fought over the color of Princess Aurora’s ballgown. Deciding whether to blog from your website or from a blogging host site (like http://wordpress.com or http://blogspot.com) may leave you feeling as undecided as the color of that ballgown. Pink? Or blue?
(Sleeping Beauty © Walt Disney)
One advantage to blogging from your website is that links to your blog drive your website higher in the search engines. If you have a common name or write in a well-populated genre, there’s a lot of competition for the top spot in a search (see my Name of the Game post). In that case, your website needs all the moxie you can give it.
On the other hand, blogging from a hosting site rather than your website causes two sites, rather than one, to come up from a search of your name. I once worked at a retail store where employees were expected to appear busy at all times. A writer can labor under similar expectations when maintaining an Internet presence. Having two sites pop up makes you seem more busy. And linking your website and blog transfers some of the benefits of your blog’s ranking to your website.
Ease of operation shouldn’t enter the decision, because it’s no harder to navigate installation of a website blog than to maneuver a template in a blog hosting site. Don’t believe me? Here’s a free video that simplifies the process: Two Steps to a WordPress Website.
In the end, your decision will probably come down to preference. Pink? Or blue?
I won’t even try to go into all the technical ins and outs of the options and software available out there. Others have done so with great knowledge. Here are a few links to articles by knowledgeable folks qualified to ponder such technical questions. Me, I’m an artist. 😉 Still, I want to at least raise the question for you.
Like so many other things we’ve touched upon, only you can decide whether to blog from your website or a blog hosting service, or even whether to blog at all. But that’s next week’s question.
Decide whether you’ll blog from your website or a blog hosting site, assuming you plan (or at least think you might want) to blog.
Do you have an opinion on this subject? If so, please post a comment below.
Janalyn Voigt writes novel books.
DAWNSINGER, book one of her TALES OF FAERAVEN trilogy, will release with Port Yonder press in Autumn 2011.
Other publication credits include Focus on the Family, Scripture Press and Pentecostal Evangel. Janalyn is affiliated with ACFW (American Christian Fiction Writers) and has been a NCWA member since 2008. Visit her website.