Michael Hyatt graciously shares his experience with NCWA.
If you are a published author—or plan to be one—you will inevitably be asked to appear on a radio, television, or Internet show to talk about your book. It’s critical that you learn to do this well. Assuming you have written a good book, nothing drives sales of it more than publicity.
I was personally thrown into the deep end of the pool with my first book. In the course of eighteen months, I did over 1,200 interviews. I appeared on all three major television networks plus CNN, as well as national and local radio and television. During that time, I went through three rounds of professional media training. It was total immersion. Baptism by fire.
More recently, I have sat on the other side of the table, interviewing authors. I have hosted the Chick-fil-A Leadership Backstage program for the last two years where I have had the privilege of interviewing the speakers after they spoke. In addition, I routinely interview authors for my own blog. Sadly, while most authors spend a lot of time honing their writing skills, very few hone their interviewing skills. As a result, their books do not sell as well as they should.
Therefore, based on my experience as both an interviewee and an interviewer, I would like to offer ten suggestions for improving your interview skills:
Michael Hyatt is Chairman of Thomas Nelson Publishers. See his blog for a detailed biography and credentials.