How Do You Define Book Launch Success? By Gina Conroy

NCWA blog welcomes back Gina Conroy!

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GConroy-Headshot-soft-crop-2012-300x272I had the official book launch of Cherry Blossom Capers. Just like many women dream about and plan their wedding, many authors do the same for their book launch. I’m no exception. I’ve been waiting for this day and planning for years!

Even before the book sold I knew what I would do for my launch. A Mystery party! I first heard about the idea from author Christy Barritt and thought it was fabulous, so I stored it in the back of my mind. When my book sold and as the days to my launch approached, I started planning and writing the script which featured characters in my book.

A lot goes into planning a mystery party, so I won’t go into that here, but what I want to explore is what is the definition of book launch success? Is it the number of books sold? (If so than mine was a COMPLETE failure since I think I gave away more books to my book launch party helpers than people actually bought.) Is it the number of names and emails I got on my newsletter list? (I did okay there since most everyone signed up thanks to that extra entry for the basket drawing.) Or maybe it’s the number of people that attended? (There again I fell short of my goal!)

I went into my book launch with the lofty goal of 100 people or 100 books, and I did everything in my power to make that happen. I blitzed the media and my FREE event was posted on every local calendar in town as well as being featured on the local midday news talk show. My daughter even heard my event on the radio, but bottom line, the numbers weren’t there. Does that make my launch a failure? I don’t think so and here’s why.

While I spent more on my party and promotion than I actually sold in books, I had fun! Everyone who attended had a blast and left with a positive memory. Hopefully so positive that they’ll tell their friends about the party…and the book.

Even though my party is over, my name and book are still out there. Who knows where the fruit of my promotion efforts will get me? Radio shows and local stations still have my information, and I might get another media interview. You just never know.

Just because the party is over doesn‘t mean it’s over! I’m already planning another mystery party with my church which features my book, and I plan on offering this mystery party to other organizations, book clubs, and churches. So while my initial book launch wasn’t profitable, I look at it as the seed to the bigger picture.

The-Suspects-300x225THE SUSPECTS

I’m sure there are many other ways my book launch party was a success, but I’m still recovering and processing it all. The bottom line is I don’t regret anything I did or the money I spent. Sure I would have liked to have sold 100 books or had 100 people attend, but for me, that doesn’t define book launch success. At least not this time!

How do you define book launch success? And what have YOU done to make your launch successful?

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This post appeared January 13, 2012 on Writer…Interrupted. Re-posted by kind permission.

Gina Conroy used to think she knew where her life was headed; now she’s leaning on the Lord to show her the way.  She is the founder of Writer…Interrupted  where she mentors busy writers and tries to keep things in perspective, knowing God’s timing is perfect, even if she doesn’t agree with it! She is represented by Chip MacGregor of MacGregor Literary, and her first novella, Buried Deception, in the Cherry Blossom Capers Collection, released from Barbour Publishing in January 2012. Digging Up Death is her first full length mystery. On her blog Defying Gravity she chronicles her triumphs and trials as she pursues her dreams while encouraging her family and others to chase after their own passions. Gina loves to connect with readers, and when she isn’t writing, teaching, or driving kids around, you can find her on Facebook and Twitter or on the ballroom dance floor!

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3 thoughts on “How Do You Define Book Launch Success? By Gina Conroy

  1. Thanks for sharing Gina’s story, her attitude is so encouraging. I love her comparison of planning a book launch to a wedding. So many great ideas for our NCWA members and others!

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  2. I like her attitude too. My book launch was an incredible event for me–not by the numbers of people attending or the number of books sold, but by the support and encouragement I received to follow my dream. My protege wrote me a personal song and I made a video of the event that serve as a reminder of the joyful day. http://youtu.be/qIROii0ng6w

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