Save Time, Market Better with a “TweetSheet” Cheat Sheet

by Mindy Peltier, Director of WriteTech Conference 2015

Twitter is a great way to promote author events, such as book launches, book signings, book sales, and conferences. It’s free, fast, and far-reaching. Gone are the days of buying mailing lists or newspaper ads. To easily garner social-media support from your staff or launch team create a “TweetSheet”—a Word document that’s a cheat sheet of hyper-linked tweets.

Try saying that three times.

TweetTwitter is a free, fast, and far-reaching way to promote author events.

A TweetSheet is a Twitter Cheat Sheet used for an effective social media campaign.If you have a few hundred friends who have a few hundred friends who have a few hundred friends, the impact on social media can be tremendous. But, you need to make it easy for people to help you market through Twitter. If you ask them to tweet, they’ll want to, but not know what to say, what hashtags to use, or which handles to use.

A TweetSheet makes sure it takes around 5 seconds to promote.

TweetSheet developed for the Twitter campaign to promote the WriteTech conference in 2015.Northwest Christian Writers Association’s amazing Publicity Coordinator, Kim Vandel, created a two-page TweetSheet for promoting our WriteTech Conference through Twitter.

She wrote two suggested tweets for each conference workshop and included hashtags, Twitter handles, and a shortened link. We chose the hashtag #WriteTech2015 for our conference. NCWA’s Twitter handle, @NWCWriters, is used in each tweet, and since all of the workshop presenters are also on Twitter, each presenter’s handle was added to the tweet that promotes the workshop that particular individual is teaching.

To create a TweetSheet, start by writing in a Word document the text of your tweets. Include relevant hashtags and handles. Then you need to use two tools: one to shorten the URL of your website and one to make each tweet a clickable link.

SHORTEN THE URLS

The link to the WriteTech Conference on our website http://nwchristianwriters.org/page-1829379 uses too much real estate in Twitter, which allows only 140 characters per tweet. Bitly is one of the tools that can be used to shorten links for Twitter.

Bitly long pm

Cut and paste the URL into the appropriate box on Bitly.com and click Shorten.

bitly short pm

The shorter link is easily used by clicking Copy. Paste the link into your environment, whether it’s Twitter or your Word document.

yellow links pmTHE CLICK-TO-TWEET TOOL

When all your tweets are completed, you’re ready for the Click to Tweet tool that creates a shortened hyperlink of your entire tweet. Then, when you click on Click Here to Tweet, all the information below that line opens up in Twitter.

clicktotweet new pm

In the box at clicktotweet.com type or paste in your tweet text, shortened link, hashtags, and Twitter handle. Click Generate New Link.

clicktotweet two new pmThis shortened link now represents all the material you typed into the box above.

CREATE THE HYPERLINK

The final step is to hyperlink the words Click Here to Tweet with the shortened link you created.

clicktotweet three pm

When you click the words above Click Here to Tweet–go ahead and try it–a dialogue box in Twitter opens and your message is ready to be tweeted. Then click Tweet.

TweetSheets can help you promote conferences, monthly meetings, book launches, and book-signing parties. Whenever you invest time in creating a cheat sheet for Twitter, your social media campaign will produce results.

TweetCreate a TweetSheet, a Twitter cheat sheet, for an effective social media campaign.

 

 

TweetSheet header

CLICK HERE TO TWEET:
Learn to use Scrivener #writing software with @dennisbrooke. #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Increase your #writing productivity with cloud technology. @dennisbrooke #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Organize your #writing life with cloud technology. @dennisbrooke #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Capture inspiration with on-the-go tools. @GigiMurfitt #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc #amwriting

CLICK HERE TO TWEET:
Turn waiting time into #writing time with on-the-go tools. @GigiMurfitt #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
#Authors, gain a horde of raving readers on @goodreads. @ThomasUmstattd #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
#Authors, learn how to boost book sales using @goodreads. @ThomasUmstattd #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Unleash the power of hashtags, lists, and more with @TreDigital. #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc #amwriting

CLICK HERE TO TWEET:
#Writers, learn how to grow your @twitter platform in 15mins/day. @TreDigital #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Build #author credibility with a professional media package. @RedemptionPress #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
#Authors, brand yourself with a professional media package. @RedemptionPress #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Make the most of Track Changes and Document Sharing in MS Word. @EditorMWords #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Tips and tricks from @EditorMWords to maximize communication in MS Word. #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Want to #indie publish? Learn about cover design, formatting, and more w/ @lynnettebonner. #WriteTech2015 @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Learn what you need to know before you #indie publish. @lynnettebonner #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
#Authors, turn blog browsers into book buyers. @MindyJPeltier #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc #amwriting

CLICK HERE TO TWEET:
Blogging strategy for published and pre-published #authors w/ @MindyJPeltier. #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Simple strategies to create a powerful @twitter profile. @TreDigital #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
Strategies to create a strong @twitter following. @TreDigital #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc #amwriting

CLICK HERE TO TWEET:
#Writers, create a brand your readers will eat up. @jameslrubart #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

CLICK HERE TO TWEET:
#Writers, create a brand readers will share with the masses. @jameslrubart #WriteTech2015 #conference @NWCWriters http://bit.ly/1xejrTc

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