An Interview with Diana Flegal of Hartline Literary Agency

by Elizabeth Griffin

EG: In your career of working with books and authors, what has been the highlight—e.g., working with specific authors or on specific projects?

DF: Truthfully, I enjoy all aspects of working with writers; the fledgling and the accomplished. I particularly enjoy brainstorming fiction plot developments and nonfiction chapter outlines and book titles. Hanging out with such creative minds always infuses me with high energy. It is a total rush to hold a book in your hands you have played a role in getting to market that contributes to honest and worthy conversations.

EG: Why do you come to conferences like our Northwest Christian Writers Renewal— what do you like about them? What is the best way to approach you at an event?

DF: I enjoy meeting and speaking with the conferees. The various ways a writers mind entertains a thought amazes me. Even on similar topics, they come at them with such unique perspectives.

The best way to approach me is first as a fellow word lover, then, as one who might have a helping word. I tend to shy away from the one who believes they heard from God I am to represent their writing. If God has told you that, keep it to yourself, and let God tell me. Then we will both be delighted at the prospect of working together.

EG: How do you interact with authors whom you represent? Can you explain briefly the process you go through of preparing and selling their book to a publisher?

DF: My clients and I go back and forth polishing their proposals in an attempt to answer ahead of time any questions a publisher might have in regarding the merits of their title. In the midst of that process, I will prepare a list of publishers looking for a book of its genre, and prepare a query letter which I will tweak to each publisher’s unique list. When it is ready to go, I will place it on five to six desks simultaneously, and we will wait three months max to hear back from them. At the 1½-month period, I will make a phone call or frame a nudge e-mail. Though it is rare, a submission can end up going astray or into a spam folder. If we have received any helpful rejection letters, or an offer to make a change and come back to them, my client will rewrite, and we will then begin a second round of submissions, hopefully resulting in a sale. The one exception is for “requested by a publisher titles.” I will follow up on those in two weeks with a phone call.  In the waiting, we will work on various ways to further develop my clients platform and career. I will send them opportunities I learn of for them to contribute to anthologies, or write and submit an article on an area of their expertise.

EG: Anything about your personal life you care to share that helps us get to know you and feel more comfortable?

DF: I am an encourager and caregiver on personality assessments. I stick with my clients through many ups and downs, longer than many other agents might. I no longer question if this is a negative in this line of work. I believe I am where God has placed me. Though this business is challenging in this present economy and political environment, I am grateful to work in the CBA and ABA publishing markets.

Diana Flegal has been an agent with Hartline Literary Agency for eleven years. She represents mainstream and inspirational titles, fiction and nonfiction, but nothing that conflicts with the Christian worldview. She is currently looking for nonfiction authors who have a substantial platform, as well as outstanding contemporary women’s fiction, issue fiction, and formula romance. When she is not reading submissions or stealing away with a recreational read, she is hiking in the mountains or kayaking the many lakes of her home state, North Carolina.

Please bring the following to your appointment:

  • A one-sheet that includes a tagline, back of the book blurb, and short bio
  • A synopsis if fiction, or a chapter outline if nonfiction
  • A list of the social media you are currently using and the number of followers for each one
  • Your marketing strategy (what you plan to do to help promote and market your book)
  • The first chapter of your manuscript
  • A notebook and pen/pencil

Diana will teach two workshops at the Renewal this year:

First Lines and Great Beginnings – This is a fun and interactive class where first line and opening page examples will be shared in a safe and friendly environment. Fellow conferees will be asked to honestly express if they would read on. Suggestions will be offered to improve the chances a reader would read on.

The Agent Author Relationship – Do I need an agent? If so, when do I need one? What does an agent do? And…what should I do that an agent won’t? Understanding the relationship between the author and agent is paramount to a successful career. In this class, you will learn what to expect and what is expected of you as an author. A Q&A time will end the workshop and a writer’s resource list will be offered.

To request an appointment with Diana and also attend her workshops, be sure to register soon for the Renewal.

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In addition to writing and editing a monthly lifestyle newspaper for 10 years, Elizabeth Griffin elizabeth_griffin2has published more than 500 articles in newspapers, anthologies, and magazines, along with the books Fragile X, Fragile Hope: Finding Joy in Parenting a Child with Special Needs and Margot’s Story. Elizabeth’s favorite subject matter is true stories of redemption. She loves to speak truth into the lives of others and has been a Bible teacher for 16 years. Her recent adventures include directing communications for an international missions group and public relations for Seattle’s Union Gospel Mission, and blogging at Follow the Dots.

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