A shareable image was created for each workshop to be presented at our WriteTech Conference to give our social media campaign serious wallop and an extended reach.
A one-page flier is a great place to start your conference promotion, but it’s only a starting point. There are many reasons to put the extra effort into making individual images.
- To draw in attendees interested in a specific topic.
- Give each presenter some well-deserved limelight.
- Make it easy for presenters to promote through their own social media channels.
(hey, they’re busy creating awesome content for your conference!)
- Images draw more shares, likes, retweets, and traffic than text-only posts.
- Daily posting was always fresh with a new image.
- Images double as door signs during the conference for continuity.
NCWA no longer buys newspaper ads or mailing lists, so social media is our primary publicity vehicle. Besides, social media is where all the cool people hang out all day, anyway.
Let’s face it.
Instead of #amwriting we’re actually #amFacebooking!
Canva has a lot of free “elements” to use in creating, but if you do buy an image or element, they’re only $1 each. Canva is great because they’ve already figured out the size for you. If you want an image for a Twitter post, you pick that template, without worrying about how wide or high it’s supposed to be.
If people aren’t creative, there are pre-made images to customize, and Canva also has plenty of tutorial videos available on their site. Canva makes it pretty easy to look professional.
These are the twelve workshops we’re offering at the WriteTech conference. You can read the full workshop descriptions on the NCWA website. You can see that the images had great reach by being shared first by NCWA on Twitter, Facebook, Pinterest, Google+, and blogs. The reach is increased when you combine the following of each person who posts the images in their individual circles.
To see these images used on Twitter, find NCWA at @NWCWriters. To see this image displayed on Kim’s blog sidebar, go to kimvandel.com. These images were also pinned to the board called Writing Conferences on Pinterest.
Feel free to follow all the boards from NCWA where we hang out as The Christian Writer’s Coach.
Marlene McCurley used this image on a blog post and on her Facebook fan page. Since she has an editing business and is the Editors Connection Coordinator for NCWA, she will have some wisdom and experience to share.
To see this image hanging around the sidebar of a blog, visit mindypeltier.com.
Lynnette Bonner posted this on her Facebook Author Page to show her followers her latest event. As a successful indie publisher, often in Amazon’s top lists, and founder of Indie Cover Design, she already has a following of readers and fellow indie publishers.
These shareable images were combined with the TweetSheet Kim designed, a Twitter cheat sheet with click-to-tweets, to create a social media package that was easy and enticing to use.
Creating a shareable image for each conference workshop gives your social media campaign greater reach, makes it more attractive, and draws in people by highlighting specific topics or presenters.
And now that you’ve seen all these images, don’t you want to attend WriteTech?
Thought so. You can register here.
Mindy Peltier has a passion to conquer the digital world, despite growing up in the years before computers. Born in 1964, she is officially one of the last Baby Boomers. She’s been blogging at “In the Write Moment” since 2007 and has spent years trying to finish a historical Christian fiction novel.
She’s the president of Northwest Christian Writers Association, Director of the WriteTech conference, and is a member of Oregon Christian Writers and American Christian Fiction Writers. She and her husband Scott are blessed with six kids and four grandkids. @MindyJPeltier