Have you ever signed up for a free webinar that actually turned out to be an hour-long advertisement-in-disguise for an online course that would set you back thousands of dollars?
Laura Christianson has. “While there’s nothing wrong with promoting a course, product, or service via a webinar,” she says, “most of the webinars I attend are heavy on promotion and light on content.”
As she hangs up in disgust, she wonders, “Where’s the beef?”
Laura’s conviction in delivering the “beef” (or the veggie sandwich, for those not into red meat) provides the motivation for everything she does.
“Whether I’m delivering a keynote presentation to hundreds, teaching a workshop to a small group, or chatting with one individual, my chief delight comes from knowing I’ve helped someone,” she says.
One of her areas of expertise is social-media marketing. Not only does she regularly partner with publishers such as Revell, Bethany House, Franciscan Media, Moody Publishers, and Simon & Schuster to promote their authors, but she also owns Blogging Bistro, a marketing company that specializes in custom website creation, content writing, and online courses. She’s also written three published books and thousands of articles and serves on the board of West Coast Christian Writers, located in San Jose, California.
At the 2016 Renewal, Laura will teach two workshops on social media:
1) 5 Fatal Blogging and Social Media Mistakes to Avoid – Ready to blog and use social media, but afraid you’ll do it incorrectly? During this workshop, you’ll learn five things not to do, along with how to replace bad habits with solid foundational practices that will help you dominate your niche.
2) #HeavenlyHashtags to Build Your Brand – Learn what hashtags are and how to use them correctly on Twitter, Facebook, and Instagram. You’ll head home from this workshop with five brilliant ways to use hashtags.
Laura, a long-time member of NCWA, lives in the Seattle area, where she enjoys rollerblading, bicycling, and swimming. She and her husband root for their young-adult sons who are involved in various athletic, culinary, and Xbox endeavors.
To attend her workshops or to request an appointment with one of the seven editorial representatives at this year’s conference, sign up for the Renewal today.
Diana Savage, a graduate of Northwest University and Bakke Graduate University, sold her first article when she was still in college, and she’s been writing ever since. Now the principal at Savage Creative Services, LLC, she also directs the Northwest Christian Writers Renewal conference. She is the author of 52 Heart Lifters for Difficult Times and the coauthor—with Dr. Hensley—of the inspirational suspense novel Pseudonym.