Focus on Blythe Daniel

by Elizabeth Griffin

Bring your elevator pitch to Blythe Daniel at this year’s Renewal.

Approachable and energetic, Blythe takes a personal interest in the authors she represents. She is returning to this year’s Renewal to meet with you if you write about Christian Life, Spiritual Growth, Current Events, Inspirational/Narrative Nonfiction, Business/Leadership, Church Leadership, Marriage, Parenting, Apologetics, Social Issues, Women’s Issues, Cooking and Gift books concepts. She will consider devotionals with a unique theme and concept, and Children’s picture books and early readers with Christian concepts.

Blythe is always on the lookout for up-and-coming voices of ministry leaders, business leaders, pastors, journalists, counselors, and others who have an established organization or ministry, or are part of one. It’s important that you have an online presence and a strong platform. She wants to see what you have done, not just what you plan to do!

Blythe focuses on the placement of books with publishers, online marketing, and publicity for authors. She helps writers build the right book proposal, conducts publicity campaigns, and has placed clients in a number of major national media outlets.

Come prepared with an “elevator pitch.” In 30 seconds to two minutes tell about your idea, including what your book is about, who it’s written for, and how you are connected with your audience. Tell Blythe about your blog, podcasts, YouTube videos, publications you contribute to regularly, your speaking schedule, and your network with other writers and published authors.

Don’t have all of these? Don’t worry. If you write well and have a concept that’s unique and in her wheelhouse, the Blythe Daniel Agency is willing to take you on. Once there, you can be confident that Blythe has a proven track record of 20 years in the industry, including seven years at Thomas Nelson and working with New York Times bestselling authors John and Stasi Eldredge.

In addition to meeting with Blythe, plan to attend her workshops at the Renewal. She will be teaching:

And Exactly How Do I Sell My Book? – E-mail subscriber lists, podcasting, launch teams and what else? These are the current and proven tactics that sell books, whether you are traditionally or independently published. This workshop will explore what these items are and how to implement them in your marketing plans.

What Makes Your Book Eye-Catching to Publishers – Stellar writing, a unique and compelling idea, and your reach to the intended audience. These are the things that make your book attractive to publishers. They want you to write toward a theme that no one else is saying. How do you do this? Blythe will give examples and share how to take a topic and create an angle that will differentiate your book. Also covered will be how to write to your audience so that you are saying something that only you can offer.

Check out all the workshops being offered this year. To request an appointment with Blythe, register soon for the Renewal.


In addition to writing and editing a monthly lifestyle newspaper for 10 years, Elizabeth Griffin elizabeth_griffin2has published more than 500 articles in newspapers, anthologies, and magazines, along with the books Fragile X, Fragile Hope: Finding Joy in Parenting a Child with Special Needs and Margot’s Story. Elizabeth’s favorite subject matter is true stories of redemption. She loves to speak truth into the lives of others and has been a Bible teacher for 16 years. Her recent adventures include directing communications for an international missions group and public relations for Seattle’s Union Gospel Mission, and blogging at Follow the Dots.


The Wild Pitch

NCWA blog welcomes Steve Laube!


In honor of baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip and could not stop his delivery. In baseball terms this is classified as a wild pitch.

The Wild Pitch

Unfortunately many writers unleash a pitch on an agent or an editor before it is ready to deliver. Let me list a few actual letters I have received.

“Save for the Bible, the book you’re holding in your other hand is the most important work you’ll ever read! Let me know what you think.”

“I sincerely doubt you will engage in any business with me, just because that’s how sick and sordid the industry has become…I mean, I produced the piece of work, you didn’t. Now, I challenge you to do your job.”

Subject line of the email said: “DON’T READ THIS.” (So I didn’t.)

“I came across your listing on the internet. You would not have been my first choice…”

“All my literary efforts…are stirring works caught in the vortex of disintegrating modernity. Each work is a mixed genre, essentially fiction-fantasy-history, with an environmental twist, and many young folks.”

“This novel is…an enjoyable romp with outrageous characters and themes that just about anyone can identify with; including sinister ‘friends,’ insane parents, existential nausea, jealousy, and sexual frustration.”

A good pitch, on the other hand, is delivered with focus and precision. Think about it for a minute. A baseball pitcher starts by learning how to grip the ball. Then comes the best way to actually throw the ball. Some adjust their arm angle to achieve the best way to maintain the right speed for that particular pitch. Don Sutton, a great pitcher in his day, was not known for his overpowering arm but he learned that the genius of his delivery came from his legs and core body strength.

Each pitcher finds his own comfort zone and type of pitch that works for them. Some are all about speed (Randy Johnson, Steve Carlton, Sandy Koufax), others are all about curveballs or change ups. And some are about placement in, or out, of the strike zone. Or like Mariano Rivera of the Yankees who has a wicked split fastball.

Much like a major league pitcher you must work on your delivery. Find the best way to pitch your idea in such a way that it is easy to catch. Focus. Precision. Intent. And a pitch that is really strong.

Let’s carry the concept one step further. Each pitcher is different, just like each writer is different. For every Nolan Ryan, strikeout artist, there is a Wilbur Wood, whose knuckleball pitch was almost impossible to hit squarely. But each pitcher uses the same fundamentals of grip, arm speed, leg strength, and follow through.

Play ball!

TweetA good pitch is delivered with focus and precision.@SteveLaube


This post first appeared March 26, 2012 on The Steve Laube Agency blog. Reprinted by kind permission.

Steve Laube, a literary agent and president of The Steve Laube Agency, has been in the book industry for over 31 years, first as a bookstore manager where he was awarded the National Store of the Year by CBA. He then spent over a decade with Bethany House Publishers and was named the Editor of the Year in 2002. He later became an agent and has represented over 700 new books and was named Agent of the Year by ACFW. His office is in Phoenix, Arizona. (

Contest: Polish up Your Elevator Pitch

NCWA conference is over, but you need to practice those “25 words or less” elevator pitches for your projects.

To help, NCWA blog is challenging you to create an elevator pitch for a book you’ve read in any genre. To add a bit of sport, your entry must be 20 words or less (shorter elevator ride).

Write your entry and the book name  in the comment section and submit it by midnight, June 15th.

NCWA board members may submit, but are ineligible to win as they will be the judges 🙂

Grand Prize winner will receive a $25 emailed gift card for

2nd Prize winner will receive a $10 Starbucks e-gift card.

(photo source)